Designing Advertising | 04–06.04.2019

 

Teachers: Ignazio Morello, Lucas Conte
Mantra: Sell less teach more

Exercice Who / What / Why for my project
Share fundamental questions of the humanity with the public with scenography and storytelling through a beautiful exhibition ! (around the topic of time)

Golden Circle (Simon Sinek) | USP definition

© Ignazio Morello, Lucas Conte

What do you fight for?
I fight for the knowledge
I fight for the education
I fight for the passion
I fight for the heritage
I fight for the memory

What do you fight against?
I fight against other exhibitionsI fight against ignorance
I fight against knowledge loss

Whom do we fight for or with?
We fight for the public
We fight for the memory / heritage of old scientists / researchers / …

Whom do we fight against?
We fight against other museums

What you fight with?
I fight with scenography, exhibition, knowledge

Rallying cry?
Exhibit fundamental questions

Exercice with my project
Exercice with the project CityWise of Wei-Yi

In the left, the Golden Circle give a new vision of the project, it’s creativ, that’s open.
The word “Agora” (Greek history, meeting point in the village) give quick informations about the topic. We have images and emotions with the last sentence “Our roots are the future” (Rallying cry).

The teachers gave us their feedback on our project by choosing a TV advertising. For me, they chose Montblanc’s advertisement “The beauty of a second” made by Wim Wenders!

 

Nautilus Magazine

A new view of time
Introducing the Nautilus Time Project.
Beth Jacobs & Lee Smolin

Geology Makes You Time-Literate
A scientist tells us how her field instills timefulness.
Marcia Bjornerud

The End of Time
In the fundamental physics of the world, there is neither space nor time.
Carlo Rovelli

To Understand Your Past, Look to Your Future
An alternative to the Newtonian worldview promises to help explain quantum weirdness.
Ken Wharton & Huw Price

Let’s Rethink Space
Does space exist without objects, or is it made by them?
George Musser

Life is a Braid in Spacetime
How to see yourself in a world where only math is real.
Max Tegmark

Making Good Use of Bad Timing
We bend time to make our world make sense.
Matthew Hutson

The Mystery of Time’s Arrow
Past and future may not be what they seem.
Julian Barbour

Actually, There Is a Time Like the Present
Think there’s no time like the present? Modern physics begs to differ.
Mark Shumelda

Is It Time to Get Rid of Time?
The crisis inside the physics of time.
Marcia Bartusiak

From Time to Time

Exhibition in Neues Museum Biel (09.2018-02.2019)

What is time and what impact does it have on us? Generations of researchers in the natural and human sciences have tried to understand it and have produced an abundant literature around this central theme of our society. Since Antiquity, various physical, philosophical, metaphorical and sociological studies have been carried out in this perspective.
The exhibition of the NMB Nouveau Musée Bienne does not aim to offer a synthesis of these innumerable reflections. Instead, it provides an overview of the different time dimensions and explores the effects of time measurement on people’s lives. From the multitude of words and expressions including the concept of “time”, 24 notions were selected, including “Free time”, “Working time”, “Waiting time” or “Air du temps”. Through the exhibition, they are analysed from an artistic, archaeological and historical point of view, experimented individually or questioned according to their social relevance.

D’un temps à l’autre
Qu’est-ce que le temps et quel impact a-t-il sur nous ? Des générations de chercheurs en sciences naturelles et humaines ont tenté de le comprendre et ont produit une abondante littérature autour de ce thème central de notre société. Depuis l’Antiquité, diverses études physiques, philosophiques, métaphoriques ou encore sociologiques ont été menées dans cette perspective.
L’exposition du NMB Nouveau Musée Bienne n’a pas pour but d’offrir une synthèse de ces innombrables réflexions. Au contraire, elle donne un aperçu des différentes dimensions temporelles et explore les effets de la mesure du temps sur la vie des gens. De la multitude de mots et d’expressions comprenant le concept de « temps », 24 notions ont été sélectionnées dont « Temps libre », « Temps de travail », « Temps d’attente » ou « Air du temps ». À travers l’exposition, elles sont analysées d’un point de vue artistique, archéologique et historique, expérimentées individuellement ou encore interrogées en fonction de leur pertinence sociale.

Dunne Raby / Anastassiades

Design can only follow our needs and desires, it can’t create them. If our desires remain unimaginative and practical, then that is what design will be. In this project we are hoping for a time when we will have more complex and subtle everyday needs than we do today. These objects are designed in anticipation of that time. Patiently waiting. Maybe they are utopian.

  1. The Statistical Clock checks the BBC website for technologically mediated fatalities: car, train, plane, etc, and pulls them into a database. Each technology has its own channel. The clock checks it every minute or so, and each time it finds a new one it speaks it out loud… 1, 2, 3, etc.
  2. The Risk Watch speaks a number when you place it to your ear, the rubber nipple deflects and activates a specially built device inside. The number corresponds to the political stability of the country you are in at that time.
© Dunne & Raby / Michael Anastassiades

Time is money

Ivan Argote, Time is Money, 2007

“Remember that time is money”, the famous quote by Benjamin Franklin, is here literally represented, the metaphor is transformed into its visual materialization. Iván Argote designed a web-based system to convert the time of day into money.
This digital clock shows the hour in euros or dollars, western/capitalistic currencies.

http://thetimeismoney.com/