Fun in museum

Claire Casedas – Coach, Sceno, Museo

A Roubaix au cœur de la Sillicon Valley lilloise, j’imagine sous le nom Fun in museum les expos du 21e siècle et des équipements hybrides à mi-chemin entre culture et divertissement. Je conçois le storytelling (muséographie) et le décor (scénographie).

Esprit arty, culture street, berceau de l’industrie et de la mode, je suis à “Brook’Lille” comme un poisson dans l’eau !

15 ans d’expérience dans le monde des musées, en France, en Outre-mer, et à l’international.

Pour des collectivités, des institutions, des marques, des entreprises en BtoB.

67 projets depuis le début de ma carrière, toujours avec le sourire et “l’eye of the tiger” !

New Identity for the Musée de l’Elysée in Lausanne

link to the full article

The Musée de l’Elysée is continuing its transformation and changing its identity. This is a major turning point in the history of the institution and the fruit of a mature and intense reflection carried out by both the museum teams and the graphic design firm Gavillet & Cie. Obviously, such a revolution is not something that is done on the spur of the moment, knowing how attached the people of Lausanne are to this temple of photography. But the move of the premises to Plateforme 10 has pushed the Elysée to rethink the direction it wanted to take, both on the French-speaking and national scene, but also in terms of its desire to shine internationally.

For the museum is changing dimension by integrating the new arts district alongside the Mudac and the Musée cantonal des beaux-arts (MCBA), and this also involves a rethink of its identity. So… welcome to Photo Elysée! But not so fast. This decision has had time to develop and refine itself over the long term.

New logo designed by Gavillet & Cie

Jean Starobinski. Critical Relationships

Experimental Digital Exhibition to Celebrate the Centenary of Jean Starobinski.

Celebrating the centenary of Jean Starobinski, the EPFL+ECAL Lab in collaboration with the Swiss National Library unveils a new kind of digital exhibition. Awarded as the “Best User Experience 2020” by the Meilleur du Web, the project brings together literary expertise, museum research, design, engineering and psychology. It aims to highlight major writers and their contributions to thought, from the collections deposited with the Swiss Literary Archives.

Herbert Bayer

Herbert Bayer (April 5, 1900 – September 30, 1985) was an Austrian and American graphic designer, painter, photographer, sculptor, art director, environmental and interior designer, and architect. He was instrumental in the development of the Atlantic Richfield Company’s corporate art collection until his death in 1985. -> Pinterest

Diagram of the Field of Vision by Herbert Bayer, 1930

The Neuchâtel Observatory lived from 1858 to 2007

The Neuchâtel Cantonal Observatory lived from 1858 to 2007. What was its role? In a video produced for the Federation of the Swiss Watch Industry, Gaetano Mileti, deputy director of the Laboratoire Temps-Fréquence at the University of Neuchâtel, and Julien Gressot, a doctoral student in the SNSF project, tell the story of this important place in the history of Neuchâtel.

New Musée National de la Marine, Paris

Planning 2017-2022
Budget | Press Kit | Blog

© Musée National de la Marine

The renovation project of the Musée National de la Marine, which has been housed in the Palais de Chaillot since 1943 and is the oldest maritime museum in the world, will be divided into different galleries that have been designed to meet the expectations of different audiences:

  • The tour will begin with a “landmarks” area, both a maritime interpretation centre and an immersive space, which will give visitors the historical, geographical and aesthetic keys to the sea.
  • Three “semi-permanent” spaces renewed every three to five years on the most emblematic themes of our history and our future.
  • Object” spaces, called “studios”, which will showcase the most beautiful works from the museum’s collections.
  • A new space that will allow the organisation of two temporary exhibitions per year on subjects more in line with current events.
  • Spaces for exchanges and meetings: a documentary resource centre, a 200-seat auditorium, work spaces, a shop and a restaurant open to all.

Youtube Channel

How museums can adapt their content to new short-video formats…

Hollie Hilton
Original paper on MuseumNext>

In August 2020, Instagram launched a new content format for its users, to compete with the ever growing popularity of TikTok and integrate more diversity into its content offering. Instagram Reels are short, entertaining videos no longer than 30 seconds, which many have commented, mimic the style of the new video sharing network, TikTok.

This update from Instagram also included a redesigned user interface, which places Reels centrally in the main navigation bar, and is a sign of things to come from social media platforms, where the future is likely video-based.

In fact, over the past few years a number of reports have pointed to the growth and success of video based content as a marketing tool, with a rise in the number of businesses using video increasing 41% since 2016, and many marketers suggesting that video provides a positive return on investment.

So it’s no surprise that our favourite social networks, such as Facebook, Twitter and now Instagram, are adapting to new content formats, especially seeing the recent success of young platforms like Twitch and TikTok who put video first. Even YouTube, the long-time reigning video sharing platform, has recently introduced Shorts, to benefit from the popularity of the brief clips we saw on TikTok.

It’s likely we will have an increasing amount of places to now present pre-recorded visual content online, and this rapid proliferation of such formats can leave those, especially with tight budgets, bewildered as to which to invest their time and energy in, so below I’ve outlined some things to consider when creating content in this new format.

Choosing a video platform

TikTok, Instagram and YouTube all now cater to short form clips. So if you’d like to cut your teeth on this type of content it’s important to consider what each platform offers specifically.

For example, we’ve seen many museums, cultural organisations and educators, flock to TikTok for the promise of a younger audience that they may not currently reach on other platforms. In this way, the video content you create for TikTok should be a departure from the themes and tones you use on your already established Facebook, Twitter and Instagram profiles, because the content will be devised to speak to a newer audience, who have vastly different interests and engagement habits.

Florence’s Uffizi Gallery, is a great example of this shift in tone. On Instagram, you’ll find one of their artworks accompanied by a long descriptive caption providing context and insight into the work or its creator. Whereas on TikTok the gallery can be found publishing more playful compilations that show details of a specific work accompanied by fun background music that is in keeping with the mood of the piece. The captions here are also much shorter and are often more humorous in tone or stick to a meme-like format.

Whilst Instagram adopted the short clip format, in an almost identical way to TikTok, the content you should create for Reels may not be the same. This is because it is likely you already have an established audience on Instagram, who are familiar with a certain tone of content. Your Reels should therefore be in-keeping with these established traits.

Of course, the addition of music, snappy captions and entertaining twists should still be stressed for your Reel to perform well, but you should be mindful that it will be seen by a wider range of demographics, and can also be posted to your main feed for all of your followers to see.

Using Reels can be a really easy way to start out with this newer content format, and currently comes with some added benefits. Due to this being a new feature for Instagram, it appears that the algorithm for Reels is almost awarding users who try it out. With many reporting exponential growth in reach from Reels when they began actively using the feature.

However, with it being so new, the future of Reels is unknown, and Instagram frequently provides updates and changes to this format. Including the fact that content copied from TikTok may be shadow banned from being viewed – having been identified by the logo that would appear when transferring between apps. (A quick trick for this, if you want to crosspost from TikTok to Reels is to save your videos before posting, without the watermark and music, and reuploading to Instagram and adding sound again in the Reels creator).

Take a look at the National Trust’s Instagram Reels to see how sometimes, simplicity can be key.

Finally, you may have heard of YouTube’s new ‘Shorts’ feature which the potential of, is still yet to be seen. So far, many creators haven’t found much benefit from using these Shorts, but there are still tweaks to be worked out. If you already use YouTube, it may be something to keep an eye on, and will probably work well in the future as short trailers for larger videos you have on the site.

5 Short Video Ideas for Museums and Cultural Orgs

The best way to approach new formats like this, is to experiment and see what works best for your audience, or if starting out, what resonates best with your organisation. To get you started here are a few pieces of content you may already have on your website or other platforms that you can transform into short videos…

1. Tour Videos

If your organisation has a physical space you may have images or video clips of it, that you can compile into a mini tour.

2. Object in your collection

Whether you’re a science museum, an art collection or a local history museum you’ll have plenty of objects and artifacts that have stories, so tell them.

3. Expert Talk

Video one of your colleagues talking about an upcoming event, or your organisation.

4. Reuse a long-form blog post, or tutorial from your website

If you have any written out activities for families, children or schools to get involved with on your website, bring these pieces of content to life by filming a short tutorial version of them.

5. Behind the scenes content

Everyone loves to peek behind the curtain, show a part of your organisation that not many people may know about, through video or image compilations with voiceovers.