Muséum d’histoire naturelle – Neuchâtel
“Is the cat a parasite? “
Damian questions the relationship we have with one of our favourite pets: the CAT.
The Neuchâtel Observatory lived from 1858 to 2007
The Neuchâtel Cantonal Observatory lived from 1858 to 2007. What was its role? In a video produced for the Federation of the Swiss Watch Industry, Gaetano Mileti, deputy director of the Laboratoire Temps-Fréquence at the University of Neuchâtel, and Julien Gressot, a doctoral student in the SNSF project, tell the story of this important place in the history of Neuchâtel.
The Absurd Museum
Ar-Lumen, monumental projections-mapping
AR-Lumen is the collaboration between designer Tom Hebrard and artist Paul Vivien. Accustomed to new technologies and monumental projections-mapping, they want to take the opposite side of a “race for innovation” that is hitting the art and design sectors. Forgetting software, energy-consuming video projectors and nights spent in front of their (soon to be obsolete) 2018 computers, they are concentrating on low-tech, recovery and diversion.
They are hacking into old school overhead projectors (those with layers), transforming their optics to increase their power tenfold, while reducing their energy consumption thanks to an optimised LED. Using a solar-powered car battery, the system is mobile and energy self-sufficient.
Paul & Tom use a variety of DIY techniques to create mechanics and layers on which they paint, engrave and sculpt visuals to be projected onto the facades of castles or buildings, while playing with their relief. In this way, they apply the methods of digital video-mapping, but in the form of analogue projection.
The story tells the visions of the witch AR-Lumen: an uncertain future for humanity, where resources are exhausted, but where a people has managed to find the solution to its salvation, through degrowth, recycling and exchange. We see methods for transforming waste, inventions and machines, some of which are drawn by the children and adults who took part in a workshop the afternoon before the show. This time of convivial exchange is important, creating a link between the show and the audience, showing that this technology is much more accessible and sustainable than the digital whole.
The project is in development, the last stage of creation at the eco-responsible festival La P’art Belle, in Sarzeau on 10.08.2019 and at the Aurillac festival on 25.08.2019.
Pauline Saglio – Interactiv Design
This project aims to highlight the richness of Hermès’ creative processes surrounding the world of silk. The spectator is invited to discover the different facets of this product through several playful experiences in store, which include the main steps in the creation of the Hermès squares, which offer a a surprising encounter with the world of silk.
This installation offers the customer a new perspective on the traditional square Hermès which actually hides a large number of surprises, that the customer is invited to discover through several interactive steps.
6 of the weirdest (and most wonderful) museum marketing campaigns you’ll ever see
Manuel Charr
Original paper on MuseumNext>
Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing campaigns?
One of the biggest challenges facing any museum is fighting against the preconceived notion that museums are “boring”. The cliched museum is a silent, intimidating space that doesn’t offer much in the way of fun, and while many museums successfully break this mould, the stereotype still exists for many people.
To cut through the stigma and entice new, diverse audiences, it is important for institutions to carefully consider how they develop and deliver bold, powerful marketing campaigns. And while not every campaign idea that involves “blue sky thinking” is worth implementing, there are certainly some quirky and off the wall ideas that retain a special place in our hearts.
I want to take a look at some of my favourite museum campaigns that fall firmly outside the box, in order to show just how impactful the right kind of marketing can be. Let’s take a look.
SAVVYZΛΛR // “When Does Time Start?”
with K.Metwaly, K.Krugman, A.Ndakoze and L.Balatbat // 26.06.2020
There was this moment: moment again. I left it there, on a warm night moving with my heartbeat. Going in cycles, as the travel of the earth around the soon. I meant moon. Did I? When did I sense that again, am I sensing it, or do you: the cosmos walking me?
WHEN DOES TIME START? A conversation between the SAVVYZAAR Team (Kamila Metwaly, Kelly Krugman, Arlette-Louise Ndakoze) & Lynhan Balatbat-Helbock
Watchmaking symphony
Inner Telescope, a Space Artwork by Eduardo Kac
Conceived to exist in weightlessness by the artist Eduardo Kac and created on board the International Space Station by the French astronaut Thomas Pesquet, the work “Indoor Telescope” is the first milestone in a new form of artistic and poetic creation, freed from the constraints of gravity. The film “Indoor Telescope, a Space Work by Eduardo Kac”, takes us on an artistic and scientific adventure, from the conception of the work in Eduardo Kac’s studio in Chicago, to its realisation in orbit 400 km from Earth, during the Proxima mission of the European Space Agency.
With Eduardo Kac, Thomas Pesquet, Gérard Azoulay, Hugues Marchal and Thierry Duquesne. Directed by Virgile Novarina. Produced by the CNES Space Observatory, with the support of ESA and the Daniel and NinaCarasso Foundation.
Directive sound shower
Sound showers allow a sound message to be broadcast in a targeted manner without disturbing others.
You no longer need to wear headphones, they provide freedom and comfort.
The sound showers are suitable for use in trade fairs, museums, amusement parks, shops, exhibitions…
Model “The A” by Akoustic Arts
Directional sound enclosure that creates sound bubbles. Product used for shops, museums, etc.
The transmitter is made up of 217 independent transmission points offering spatial sound control that is unrivalled in the market. Directed and focused sound. All integrated in a small product.
