MHM Culture Segments
Culture Segments is a powerful psychographic segmentation tool to help you better understand and engage with your attenders and non-attenders.
Used by performing arts venues, zoos, galleries, museums and heritage organisations of all sizes, it is driving audience and visitor development around the world.
Culture Segments provides a compelling shared language for understanding your audiences and visitors. It helps you target them more accurately, engage with them more deeply, build lasting relationships and maximise loyalty.
It’s more powerful than other segmentation systems because it’s sector-specific and because it’s based on people’s deep-seated values and beliefs. It gets to the heart of what motivates them.
It’s powered by the robust, international Audience Atlas dataset and draws upon almost two decades of cutting-edge practice.

PDF File

Museum ID Magazine
International magazine and conference exploring the ideas shaping the future of museums
Issue 21 / Issue 20

How to Write an Audience Development Plan: A Quick Guide
Ben Gammon on how to draft an audience development plan for your museum. What issues do you need to consider, what data do you need to gather, what should the plan contain, what does it need to achieve?

November 2018
Museums Audience Report (PDF)
What Audience Finder says about audiences for Museums

How to manage a museum (in French)
Practical manual

Editors: ICOM and Unesco, 2006

The publication of this Practical Handbook is a response to the request of the UNESCO Intergovernmental Committee for the Safeguarding of the Cultural Heritage of Iraq. The need was felt to expose museum trainers and trainees to the essentials of museum management, to provide a working tool for Iraqi museum staff and a reference book for an in-depth study of particular aspects. This practical guide will also be of interest to the layman in understanding the problems inherent in museum management.
While recognising the usefulness of this text for the international museum community, UNESCO has decided to extend its scope by making it available to all museums in the Arab world and by publishing the English and French versions of the Manual.
Through this publication, the International Council of Museums responds to the needs of those seeking professional training and practical advice. In its sixty years of existence, ICOM has always endeavoured to promote the set of rules and duties governing the museum profession and the notion of reciprocity. It is committed to one of its major objectives, “the sharing of professional knowledge and museum practices internationally through mutual assistance”, while at the same time advocating new forms of collaboration. ICOM’s priority mission, after having established a professional deontology, is to promote training and the advancement of knowledge. The authors of the twelve chapters that follow have drawn lessons from the many experiences in this field, which they illustrate aptly through the diversity of the cultures and societies in which we live.

Alissandra Cummins, President of ICOM

© ICOM and Unesco

Visitor Studies Group

The Visitor Studies Group (VSG) brings together a diverse community of visitor studies professionals working in a range of sectors. Members work in a range of positions including audience research, evaluation, audience development, visitor studies, learning, education, community engagement and others.

© Visitor Studies Group

Glasgow Museums Display Guidelines
A practical Guide for Exhibitions (PDF)

This document sets out the display standards for Glasgow Museums, clarifying the
principles and methods by which we display our collections. It refers to the requirements of the Interpretation Plan, the Audience Development Plan, and Project Management Guidelines which are all available as electronic links in this document.
It takes into account the legal requirements of the Building Regulations and the Disability Discrimination Act.
This guide will help exhibition planners provide physical, sensory and intellectual access to exhibitions on our museums and galleries.
The approach to design and interpretation should be seen as providing better access for all, and solutions should be incorporated at the outset of all exhibition planning.

a.b.c. of the exhibition (in French)
Agence culturelle d’Alsace

“a.b.c. de l’exposition” is intended for all cultural operators, whether they are local authorities, associations with an artistic project or event organisers whose aim is to ensure that their actions are part of a quality policy for the cultural organisation of the territory. This publication is designed as a practical and educational tool that takes into account the treatment of works and places as much as the quality of reception by the public. It will enable those in charge of venues and their technicians to organise an exhibition in the best possible conditions.
Gérard Traband

Business Plan “Musée de l’Absinthe”, Môtiers (NE) (PDF in French)
Project manager / scenography: Thematis SA

© Musée de l’Absinthe

To create an exhibition. Practical Guide (PDF in French)

TO CREATE AN EXHIBITION. PRACTICAL GUIDE consists of eight chapters: defining the exhibition, planning, design, scriptwriting and directing, production and manufacturing, assembly, presentation and dismantling. Numerous tools and tips support the text and become ready-to-use elements when required.