Category: Inspiration

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Natural History Museum Reaches Millions with TikTok

Jim Richardson
Original paper on MuseumNext>

When you think of the latest innovations that are allowing museums around the world to reach new audiences, perhaps snail jokes aren’t top of your list. But a museum in Pittsburgh has proved that a simple idea well executed can win over a new generation of fans.

Carnegie Museum of Natural History has attracted millions views of films of Tim Pearce, a curator at the museum telling snail jokes on the video-sharing social networking website TikTok.

The app is popular with 13-21 year old’s, with over 1 billion people downloading it. That makes it bigger than Instagram.

The content is mainly around dancing, singing and lip synching to music, movies or sound bites. Users create short looped videos, then have the option of adding music and Snapchat style stickers or filters. While hashtags make the content searchable.

The fun content makes it appeal to teenagers. And it would seem that teenagers like snails.

Carnegie Museum of Natural History have posted 12 films on TikTok, with the most viewed attracting over 1.5 million views. That’s more people than visited all four institutions in the Carnegie Museums Of Pittsburgh group last year.

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6 of the weirdest (and most wonderful) museum marketing campaigns you’ll ever see

Manuel Charr
Original paper on MuseumNext>

Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing campaigns?

© Tate Britain museum

One of the biggest challenges facing any museum is fighting against the preconceived notion that museums are “boring”. The cliched museum is a silent, intimidating space that doesn’t offer much in the way of fun, and while many museums successfully break this mould, the stereotype still exists for many people.

To cut through the stigma and entice new, diverse audiences, it is important for institutions to carefully consider how they develop and deliver bold, powerful marketing campaigns. And while not every campaign idea that involves “blue sky thinking” is worth implementing, there are certainly some quirky and off the wall ideas that retain a special place in our hearts.

I want to take a look at some of my favourite museum campaigns that fall firmly outside the box, in order to show just how impactful the right kind of marketing can be. Let’s take a look.

…. >>>

https://www.youtube.com/watch?v=8vlUiwDiSzw&feature=emb_logo
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Muses Ltd

https//:muze.hr

Everything that we have done so far, what we are doing and what we will do for us is always emotively charged, because heritage without feeling is inconceivable. We are committed to delivering heritage messages to every visitor, because we deeply believe that heritage with its messages can make the world a better place to live for us and generations to come.

We work in the areas of heritage interpretation, (eco) museology and heritology, heritage management and sustainable cultural tourism, combining them with creativity, innovation and multidisciplinary teamwork.

Our greatest achievement is to develop successful, sustainable and outstanding cultural and natural heritage interpretation projects whose main focus is a participatory approach and stakeholder engagement in local communities and their well-being.

Receiving and sharing knowledge is our greatest passion. Collaborating with local communities that come together to celebrate their heritage is our calling. Innovation and social responsibility are our beacons.

Muses Ltd (Muze) was founded in 2005 and since then it has become one of the leading companies for consulting and management in culture and tourism in Croatia and surrounding countries.

Products and services:

  • Interpretation planning
  • Conceptual and construction planning of museum exhibitions
  • Content development and production
  • Museum planning and production
  • Strategic planning of cultural tourism destinations and attractions
  • Audience development planning
  • Fundraising planning and management
  • Blended learning trainings in heritage interpretation and heritage management
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SAVVYZΛΛR // “When Does Time Start?”

with K.Metwaly, K.Krugman, A.Ndakoze and L.Balatbat // 26.06.2020

© SAVVY Contemporary

There was this moment: moment again. I left it there, on a warm night moving with my heartbeat. Going in cycles, as the travel of the earth around the soon. I meant moon. Did I? When did I sense that again, am I sensing it, or do you: the cosmos walking me?
WHEN DOES TIME START? A conversation between the SAVVYZAAR Team (Kamila Metwaly, Kelly Krugman, Arlette-Louise Ndakoze) & Lynhan Balatbat-Helbock

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Wow Museum Zürich

www.wow-museum.ch

Welcome to the rooms of illusions

Come be amazed by our rooms which are full of surprising illusions and new perspectives! WOW combines fun with learning, culture and virtuality.

Across three floors and more than 400 square meters you will lose yourself in infinity, stand upside down and wonder about your own perception.

© Wom museum

Can you even believe your eyes?

In the WOW museum, nothing is as it seems.

Be inspired and amazed that there is no right or wrong and that everyone sees things differently.

Be invited to cherish your illusions! We make room for it!

Come and dive into the WOW Experience – A museum has never been so much fun!

© Wom museum

Article on the newspaper Le Temps

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Museums must become the better Netflix

ZKM-Direktor Peter Weibel
Monopol, Magazin für Kunst und Leben

The Corona pandemic has driven art into the digital realm – curator Peter Weibel was already there. Here the ZKM director explains why virtual events dominate reality – and why proximity in the museum is a fiction that is now coming to an end.

Mr Weibel, you curate the Karlsruhe Schlosslichtspiele, among others. How do reality and digital art interact?

The castle light show is a highly technical event. With “Projection Mapping”, images are not simply projected onto a cinema screen. Instead, each group of artists receives a computer-based 3D model of the castle and is then commissioned to incorporate the architecture of the facade into the images. This means that every pixel of the façade becomes part of a composition and is transformed by it. The façade moves, it can collapse or become a waterfall with water coming out of the windows. Through a projected fantasy world one can let the real one sink, so to speak. In the case of the castle light games, one can already see a dominance of the virtual, but the real façade still needs this as a carrier medium.

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Inner Telescope, a Space Artwork by Eduardo Kac

Conceived to exist in weightlessness by the artist Eduardo Kac and created on board the International Space Station by the French astronaut Thomas Pesquet, the work “Indoor Telescope” is the first milestone in a new form of artistic and poetic creation, freed from the constraints of gravity. The film “Indoor Telescope, a Space Work by Eduardo Kac”, takes us on an artistic and scientific adventure, from the conception of the work in Eduardo Kac’s studio in Chicago, to its realisation in orbit 400 km from Earth, during the Proxima mission of the European Space Agency.

With Eduardo Kac, Thomas Pesquet, Gérard Azoulay, Hugues Marchal and Thierry Duquesne. Directed by Virgile Novarina. Produced by the CNES Space Observatory, with the support of ESA and the Daniel and NinaCarasso Foundation.

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Time and Frequency Laboratory of the Neuchâtel University

Website

The LTF’s mission is to explore and push the frontiers in time and frequency research, optical metrology, and ultrafast science and technology.

LTF also contributes Switzerland to join in a near future the limited number of countries that actively participate to the definition of the international atomic time TAI with primary frequency standards, with the development of the unique atomic fountain clock FOCS-2 that operates with a continuous beam of cold cesium atoms.

© LTF

Key competences

LTF’s key competences to achieve its research objectives are:

  • Ultrafast lasers development and analysis
  • Various frequency combs systems
  • State-of-the-art ion beam sputtering (IBS) machine for custom optics fabrication
  • Cold atoms
  • Noise/stability analysis for microwave/optical oscillators
  • Stabilisation of microwave/optical oscillators
  • Vapour cells manufacturing and characterisation
  • CPT and double resonance spectroscopy in alkali vapour cells
  • Vapour cells atomic clocks
  • Time & Frequency metrology
  • State-of-the-art reference H-maser