This project aims to highlight the richness of Hermès’ creative processes surrounding the world of silk. The spectator is invited to discover the different facets of this product through several playful experiences in store, which include the main steps in the creation of the Hermès squares, which offer a a surprising encounter with the world of silk.
This installation offers the customer a new perspective on the traditional square Hermès which actually hides a large number of surprises, that the customer is invited to discover through several interactive steps.