Manuel Charr
Original paper on MuseumNext>
Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing campaigns?
One of the biggest challenges facing any museum is fighting against the preconceived notion that museums are “boring”. The cliched museum is a silent, intimidating space that doesn’t offer much in the way of fun, and while many museums successfully break this mould, the stereotype still exists for many people.
To cut through the stigma and entice new, diverse audiences, it is important for institutions to carefully consider how they develop and deliver bold, powerful marketing campaigns. And while not every campaign idea that involves “blue sky thinking” is worth implementing, there are certainly some quirky and off the wall ideas that retain a special place in our hearts.
I want to take a look at some of my favourite museum campaigns that fall firmly outside the box, in order to show just how impactful the right kind of marketing can be. Let’s take a look.
