The conference was founded in 2000 by Corinne Estrada, CEO of Agenda cultural communications agency and Damien Whitmore, then-Director of Communication at TATE.
Their objective was to offer a high calibre networking and knowledge building opportunity to top arts professionals.
In its 19 years, Communicating the Arts has attracted more than 6,500 delegates from 40+ countries in 20 global cities.
Theme : The Art of Placemaking
Theatres, operas, festivals, galleries, heritage organisations, historical Monuments and museums have the power to transform their local areas into lively, beautiful and resilient communities with arts at their core.
Placemaking is a call to action for the arts world to capitalise on local assets, inspiration and potential to create public spaces that promote good health, stimulate local economies and lead to increased creative activity, innovation, diversity and civic engagement.
This requires carefully constructed and managed partnerships between the public, commercial, and not-for-profit sectors. How constitutive members collaborate with each other, across institutions and disciplines; with local communities and their changing demographics; with city stakeholders; with diverse funders; and with other urban agendas is crucial to their success.
At Communicating the Arts Lausanne we will share best practices and develop new understandings through a series of interactive case studies and conversations about the growing contribution that cultural organisations are making to create better cities.
We invite inspiring cultural leaders and experts from within and outside the arts to hear from international trends toward placemaking, learn from their mistake and discuss how cultural organisations can best serve their cities.