‘Storyteching’ – how museums can use technology to tell their stories

Rebecca Carlsson
Original paper on Museum Next

We are living in a technology-driven age, and the right digital medium can help museums stay in the loop.

Museums face a lot of competition for people’s attention nowadays, making the challenge of maintaining and increasing visitor numbers all the more difficult. Technology is everything a museum should be: entertaining, educational, and engaging. It is also a powerful storytelling tool, creating new worlds and showing new perspectives with a single click of a button.
Of course, storytelling is at the heart of the museum experience as well. They showcase the story of civilisations: of art, music, history, literature and science, using thematic organisation, audio guides, videos, and varied cultural perspectives to enrich the experience for visitors. But interactive digital technology often goes much further, being adaptive to the individual and much more interactive. So what can museums do to compete?
Well, as the old saying goes, if you can’t beat them, join them.
Increasingly, museums are looking to technology to transform the visitor experience from that of a passive observer to that of an active participant. For one, augmented reality (AR) can make a walk through a museum much more personal and varied, allowing the visitor to interact with museums in a greater number of ways. Some would even argue that such an immersive approach enables appreciation for an exhibition on a deeper level.

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