What is design entrepreneurship
“Design entrepreneurship evades these economic rituals because the designers don’t wait for a client to bring them a design problem; instead, the designers define the problem themselves and develop its solution in a business venture. And their solution can often be as creative as its team, price and distribution.”
Robert Lzicar, Head of MA Design, HKB, Bern
Homework “Fake Prototype”
Task: Choose an existing organization or project as an example. Choose a piece of content about that organization and model your project onto it.
For my project, I use the layout of the Science Museum of London’s website
Homework “Company Profile”
Task: Create a written profile on one of the organizations listed below. Additionally prepare a few images and large text slides for your group’s in-class presentation. Use your way of thinking and approaching subjects as a designer to learn more about the company. But don’t forget points of view outside of what traditionally is thought of as design: cultural, financial, at a societal level, engineering-wise, in regards to its financing, etc.